Author: Smith

What is in your morning bathroom routine? Most likely, you take a shower with a zesty, invigorating shower gel; you shampoo and condition your hair; you wash and maybe scrub your face with a foaming fresh-smelling cleanser; if you are a man, you also talkomatics. You splash your skin with a toner or an astringent, top it with a moisturizer with (hopefully) some sunscreen in it, followed by makeup (again, optional), rub some antiperspirant under your arms, and add a spritz of a fragrance to seal the deal. Within fifteen minutes, you have exposed yourself to a whopping amount of…

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If you are reading this book, you are most likely open to exploring alternative ways of treating your skin and hair. Good for you! In fact, it’s good for all of us. The world of natural beauty is full of amazing discoveries that will keep you wondering how you could have used synthetic chemical skin care for so long. And as you learn the price you’ve been paying for conventional skin care, you will no doubt belonging to know if there are any alternatives. Green Beauty Decoded Today, many people associate “green” with eco-consciousness, sustainability, organic farming, chemical-free foods, and…

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Travel & Tourism is a fast growing industry and one widely recognized as a valuable sector to the global and national economies. In terms of its contribution to employment and wealth creation – not just directly in Travel & Tourism, but also in a myriad related sectors on which the industry is dependent – it has proved to be a life-changer for many local communities around the world. There is every reason to assume that it could have the same benefits in Hainan Although its impact is largely economic – directly or indirectly – Travel & Tourism’s value goes far…

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For centuries Hainan was part of Guangdong Province, but was designated a province in its own right on 26 April 1988. Subsequently, no doubt in recognition of its potential for economic growth through tourism, this resource-rich tropical island was declared a Special Economic Zone (SEZ) by Chinese leader Deng Xiaoping – the largest SEZ in China – benefiting from preferential development policies, as well as incentives for businesses investing in the island. Hainan has often been called the ‘Hawaii of the Far East’, or the ‘Chinese Hawaii’. It is indeed China’s only tropical beach location, lying at the same latitude…

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Businesses wanting to tap the Social Web for marketing often face a crossroads in the design of the central strategy that guides their social media program. Do they join an existing community built around a point of interest relevant to their customer base, or build their own community around a specific brand, product, or service? This chapter explains how to accomplish either, and why ultimately your approach to social media and business needs to serve the interests of the participants involved to be successful. wapkingcom What Is a Social Object? A social object is something that is inherently talkworthy, something…

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Tired of talking about natural products? Then why don’t you make one yourself? This way, you will know exactly what goes into the jar. You will know why it works; and if it doesn’t, you can learn from this experience and improve your formulation. Hundreds of brands, big and small, were conceived in a kitchen, and the best thing is you don’t need a gift for cosmetic chemistry or a professional degree to whip up a simple cucumber and clay mask. cosmotube Here are some other benefits of making your own skin care: Big savings.You will be able to save…

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Most people unconsciously treat their skin as a high-tech fabric—silky yet waterproof, glowing yet warm, silky and sexy yet resilient. The fabric benefits from regular laundering in the shower, occasional dry cleaning in a salon, and some ironing before special occasions. Many people believe that the luxurious fabric we are born in should always be spotless and fresh, no matter what it takes. We would rather bake in a tanning booth and add a glazing of shimmery lotion to hide imperfections than scrub our assets with sea salt and self-massage with virgin olive oil. We use “mattifying” lotions when our…

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This is the chapter that covers the aspect of “social anything” that keeps most decision makers and change/process champions up at night. Many sleepless nights have been spent wondering “How do I measure this and make sense of it?” This chapter takes a hard look at the rationale for establishing the specific metrics required to make sense of the Social Web and track success, along with the tools and platforms that provide and analyze these metrics in the context of your objectives. Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies…

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A report by the United Nations Environment Programmed (UNEP) a few years ago discussed some of the different ways in which Travel & Tourism can contribute to environmental conservation. The following provides examples from this report that are relevant to Hainan’s tourism development, as well as additional case studies highlighting best-practice responsible tourism in China. These were presented at the China Responsible Tourism Forum organized by the Beijing office of the Pacific Asia Travel Association (PATA) in December 2011. Tourism can contribute directly to the conservation of sensitive areas and habitat. Revenue from park entrance fees and similar sources can…

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