Memes are great for conveying your emotions much better than textual content. That is chiefly the reason why memes are gaining phenomenal traction among the youth worldwide. Today, memes have a special place in the current digital landscape. Thanks to their incredible popularity, all brands and businesses would love to leverage the power and versatility of memes. Memes are successful because they can communicate feelings, situations, and attitudes much better and in a unique way as compared to textual content. Hence, brands are looking for effective ways of sharing their success and glory.
According to Forbes, millennials end up spending 200 minutes or more on the Internet every single day. Memes are incredibly prolific, hence, Gen Z and millennials seem to be sharing and laughing at memes when they are browsing the Internet. We know that this should be giving top brands several opportunities to interact and engage effectively with their target audience. Digital marketers have realized the true worth of memes in boosting your marketing efforts.
Marketing professionals firmly believe that memes have tremendous potential. Memes can go viral effortlessly and in no time. Memes could be created without any hassles. They are pretty easy and simple to make. Memes are tremendously shareable. As most memes seem to be GIFs, videos, and images, they are just perfect for sharing on Facebook, Instagram, Twitter, and other such popular social media platforms. Memes are great for making campaigns far more relatable especially, for the younger audience. Here are some meme marketing mistakes to avoid.
Mistake 1: Lacking Creativity
If there is one thing about the internet that has remained true through the years, it is that creativity is always rewarded. If your meme is creative enough to tickle the funny bone or pique the interest of your users, it is extremely likely to go viral. Of course, true inspiration is hard to come by, which means you can’t come up with fantastic ideas every single day. Take your time to identify and refine each idea before you execute and release it to the world. Your memes should also be sufficiently different from each other and should be funny and relevant. This will ensure success whether you’re working on a Black Friday campaign or social media marketing. All standard content creation practices apply. You may choose from a treasure trove of memes at Meme Scout and give your own twist to them.
Mistake 2: Trying Too Hard
Moderation is a hard skill to master. If you are new to making memes, this can be a fatal flaw. Trying too hard to elicit laughs or any particular reaction from your content is a bad idea since audiences see it coming from a mile away. At best, you will elicit cringe responses from them, and your meme may actually end up trending for the wrong reasons. You must fully actualize your concept and run it through a couple of rounds of A-B testing, perhaps within and outside your immediate team, before releasing it.
Mistake 3: Using Offensive Terms or Tones
Meme marketing is a bandwagon everyone should jump on, but it is easy to get carried away by the medium and lose sight of the message. If you make a meme without considering what it stands for or any message it conveys aside from what you want to say, you, and by extension, your brand will be in hot water. If you make fun of your audience or marginalize or attack a segment of your viewers, they will turn on you and, often rightfully, call you out. Good memes must represent your brand personality and deliver value to the viewers.
We have discussed some of the common meme marketing mistakes. Always keep in mind that you should focus on quality than quantity. You should devote a lot of time and effort to ensuring that your meme is high-quality and entertaining too.