Majority Indian students consider pursuing an MBA for higher education studies to enhance their skills and bag some well-paying jobs.
Out of all the MBA specializations available, an MBA in Digital Marketing is a newer yet an in-demand specialization.
The rising scope of digital marketing led many top institutes and universities to introduce its own comprehensive Post Graduation in Digital Marketing Program. So if you’re interested in pursuing it and looking for reasons whether you’re on the right track, this article is for you.
An MBA in Digital Marketing is a professional course which focuses on the practical learning of digital marketing skills as well as managerial skills. Here’s why you should definitely consider pursuing an MBA in this field.
5 Reasons to Study an MBA in Digital Marketing
High Demand for Professional Digital Marketers
With all the opportunities and benefits that digital marketing provides, almost every brand and company, be it small or large, has made it a point to apply digital marketing to their business. In fact, in most businesses today, digital marketing has become a separate department itself.
To run this, they’re in need of skilled digital marketing professionals and an MBA will help you achieve that. It will make you the ideal candidate for top companies which are hiring.
An MBA in Digital Marketing Program is designed in a way to give you in-depth knowledge in all digital marketing aspects which enables you to gain expertise in it. Each skill within digital marketing itself is also very deep and you can form an expertise in that too.
A digital marketing expert has a better hold in the industry and can formulate effective digital marketing strategies. Thus, studying this field in detail is very important if you want to survive in this competitive industry.
Being a new specialization with very few institutes offering it, the fees for these MBA programs are not very high compared to other MBA fields. The fees for an MBA in Digital Marketing program range between INR 3,00,000 to INR 8,00,000.
Thus, it’s not considered a very high investment. Especially when your ROI will be higher which brings us to our next point.
MBA candidates command a higher salary scale in the industry, mainly because they are trained in such a way that they can handle digital marketing operations as well as are aware of how the management works.
Also, due to higher demand and a lag in supply, the companies are ready to pay higher salaries for skilled digital marketers. The average starting salary for MBA in Digital Marketing candidates is INR 5,00,000+ LPA.
The salaries also depend on the role you opt for. Digital marketing has many career opportunities like Brand Manager, Digital Marketing Manager, Account Manager, SEO Manager, PPC Specialist, Content Marketing Manager & more.
Ideal for Aspiring Entrepreneurs
This is by far the most compelling reason to pursue an MBA in digital marketing. Today, everyone wants to run their own business and a digital marketing agency is a very good idea.
Or, if you already have a business idea ready, you will need digital marketing for it anyway so either way, an MBA in Digital Marketing is the right choice for ideal entrepreneurs.
Such professional programs not only prepare you for the digital marketing application but also teach a lot of things from the managerial and business point of view. Thus, it makes your core & basics stronger which is the need for all entrepreneurs.
These were all the reasons & benefits one can gain if you decide to pursue an MBA in Digital Marketing.
Although, the basic eligibility criteria is a graduation degree. So if you do not qualify for it currently, you can opt for an alternative like an advanced online digital marketing course.
It’s a great way to start learning digital marketing in your early stages of career and you can always opt for an MBA later.
With this, we conclude our article. This other read on reasons to choose distance education might interest you, do give it a read.
For any queries/views, do write to us in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.