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NEW WAYS OF MEASURING TRAVEL & TOURISM

Travel & Tourism is a fast growing industry and one widely recognized as a valuable sector to the global and national economies. In terms of its contribution to employment and wealth creation – not just directly in Travel & Tourism, but also in a myriad related sectors on which the industry is dependent – it has proved to be a life-changer for many local communities around the world. There is every reason to assume that it could have the same benefits in Hainan

Although its impact is largely economic – directly or indirectly – Travel & Tourism’s value goes far beyond its economic impacts. It has the ability to regenerate and reinvigorate dying rural communities, providing new jobs and training opportunities, and therefore helping to attract back young people who have left their home villages to seek their fortunes in the big cities.

Many community needs are also directly relevant to tourism, eg roads, footpaths, bridges, walking trails, parks, gardens and public amenities. Efforts by the provincial and municipal authorities to improve facilities and amenities will help to instill pride in local people – pride in their local environment, their history and heritage. And this in turn can encourage buy-in for environmental protection and cultural heritage preservation, helping to ensure sustainable development for the benefit of future generations

Tourism is an interface for cultural exchange, facilitating the interaction between communities and visitors, both domestic and international. And outside contact with tourists draws attention to, and increases understanding and knowledge about, the host community and its cultural attractions.

Conclusion

Tourism should not be seen as only the solution to economic hardship, but rather as a diversification of the local economy. And open communication channels with industry and government, proper consultation, transparency and involvement at the community level at all stages of the planning process, can help communities take ownership of their tourism product and create a win-win situation for all stakeholders.

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