How to Get the Size of Step and Repeat Banner Design Right – Tips for New Entrepreneurs 

One of the most effective and affordable ways of boosting brand recognition for startups is sponsoring local community events. The logo can be displayed at the venue to the attending audience and also to the general public by way of the photographs and videos shot by the press. To maximize the display of the logos of the sponsors supporting the event, the event organizers generally arrange for a backdrop displaying the logos of the sponsors. This banner is used as the backdrop against which the participants and stars of the event pose for photographs and interviews. However, for the best impact, the background banner has to be properly designed. Some tips:

Ensure the Banner is of the Right Size

Since the purpose of the banner is to display the logos prominently, you need to ensure that the overall banner size is adequate. It will ensure the logos are not hidden by too many people standing in front of it. It is best to ask the event organizers to give you some idea of the size required or at least inform you of the number of persons that need to be accommodated in front of the banner. It will help you to decide the banner width. Generally, an eight-foot height is good enough even if people are standing. If the banner is too less in width, the logos will not be visible in the photographs, which will make the sponsors unhappy. According to, the logo is the visual foundation of the identity of the brand.

Make Sure That the Sponsor Logos Are the Right Size

Ideally, in a step and repeat banner, the design should allow the logos to be repeated multiple times so that even if the view of some of them is blocked by people standing in front of the banner, a few will still be visible. A good background banner design should have at least four to six logos of each sponsor visible. The point to appreciate is that if the logos are too small, they will not be clear in the photos, and if they are too large, it is likely to be blocked fully or partially by someone’s body, making it impossible to be understood by the viewers of the photos. Logos that are too large also detract from the aesthetics of the banner. The distance from which the photos will be taken is also a factor in deciding the size of the logo. Typically, logos placed in a rectangular placeholder are nine to eleven inches wide, while round placeholders are five to eight inches in width.


As critical as the sizes of the banner and logos in a backdrop banner is, the overall design of the banner should also take into account the aesthetics. When there are logos of several sponsors to be placed in the banner, the placeholders of all of them should be uniform despite the varying sizes of the logos. To make the overall appearance elegant, place logos of contrasting colors next to each other and tone down the colors a bit as gaudy colors tend to look garish in photos.

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