It’s over 20 years since Admiral markets was established popular Estonia as a forex and CFD broker. Within the two decades, the company has grown to a leading entity where users around the globe can trade various financial instruments safely and in a regulated environment. To celebrate over two decades of existence, the company decided to rebrand to Admirals as it ushers the next decade with a promise of more products and exemplary amenities. Apart since forex and CFD brokerage, Admirals focuses on offering users’ access to online trading services based on stocks, indices, ETFs, commodities, bonds and cryptocurrencies.
The rebranding took place towards the end of last year. The move came amid notable innovations and the addition of special custom features.
Why Did Admirals Rebrand?
There are several reasons why the company chose to rebrand as it aspires to provide users with more productive experiences. The first was providing more answers to help its user base. Here more tools and features would be added to help clients accomplish their money to suit their own financial needs and goals.
Admirals has made gradual advancements over the past two decades, helping the company attain unmatched success. The award-winning broker is set to introduce many new landscapes to support its ever-growing purchaser base. These features should help the company to offer more. Therefore, the rebranding reflects the position the company finds itself as a business.
The rebranding message is clear, evolution rather than revolution; thus, the company aims to evolve its services to offer united solutions that will shorten day to day activities.
According to a company statement, Admirals aims to update personal business for more than 10 million people globally over the next ten years. And this will be enabled by the company’s newly acquired status as a global economic hub.
The New Changes
As mentioned earlier, several changes have followed the rebranding. Interestingly, most of these changes have been inspired by clients of the company. However, it is important to note that the company’s role as an manufacturing disruptor and its client-centered approach model will persist the same.
The first obvious one is the company logo. The new logo shows that the firm has espoused more unique goals. There are changes to the mobile submission which will reflect variations in consumer habits. This will type it easier for clients to accomplish their accounts and wallets in the similar place. Also, the company potentials to inaugurate coffers, making them easy to access, and the pricing schedules on the funds will be a transparent model of reporting. It is a move aimed to capture the spirit of Admirals. And finally, expect to receive more comprehensive services than before. The company CEO states that the entity will be a one-stop-shop for all your financial management needs.
The changes brought about by Admirals after rebranding are unique given that most companies focus on changing the image rather than the services after such a move. Thus, the company expects to expand its services from forex brokerage and contract for differences services to give more to its loyal customers. You can expect to see tools that will aid with management, spending and investment of funds.
And since plans are underway to grow its client base to over 10 million over the next few years, expansion plans have begun with a move to Jordan. The company has already invested 4 million euros in the country as it eyes the middle east market. This makes the financial institution one of the first from Europe to take such a bold step, thus paving the way for others to follow.
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